How do you transform a fragmented industry into a structured, scalable business model? That's exactly what Franziska Weidner has achieved with Foodtrucks United . In our podcast "Founding Forward – It's Worth Being Cheeky!" she talked about how she professionalized and standardized mobile catering, and made it a successful platform model. Her recipe for success: structure, digitalization, and the power of the community.

From individual food trucks to a scalable platform

Traditionally, food trucks are lone wolves – each operator organizes their own events, bookings, and visibility. Franziska has turned the system on its head: with a centralized platform that facilitates bookings, bundles events, and creates a win-win situation for everyone involved.

This strategy is also relevant for SESES DRINKS. Instead of supplying only individual restaurateurs, a structured community for bars, restaurants, and events could be created, making distribution more efficient and strengthening partnerships.

Digitalization as the key to professionalization

Many food truck operators struggle with online presence and structured processes. Foodtrucks United supports them with professional offers, digital marketing, and optimized booking systems.

For SESES DRINKS, this means that a strong digital brand presence and automated processes are essential for long-term growth. Structured ordering processes, CRM tools, and digital lead generation could be valuable next steps.

From start-up to structured company: leadership and team building

Franziska initially did everything herself—a typical problem for many founders. But as the company grew, it became clear that without clear roles, delegation, and processes, the company would remain inefficient.

An important lesson for SESES DRINKS: Structured delegation is the key to scaling. Clear job roles, a strong team, and efficient processes help focus on strategic growth instead of getting lost in day-to-day business.

The future of mobile gastronomy: Flexibility as an advantage

With rising rental and personnel costs, brick-and-mortar restaurants are finding it increasingly difficult to survive. Mobile food concepts offer a scalable, flexible alternative – whether for events, festivals, or corporate catering.

This development also presents opportunities for SESES DRINKS: Event- and mobile-based sales models could be an exciting way to tap into new markets. Pop-ups, mobile bars, or collaborations with event venues could open up new sales channels.

Professional relationships: boundaries between business and friendship

Franziska also spoke openly about the challenges of working with friends and family in business. Without clear roles and agreements, conflicts can quickly arise.

For SESES DRINKS, this means that business relationships should be structured professionally from the outset. Clear expectations and defined responsibilities help to maintain a clear separation between personal and business aspects.

What we take away: The three most important learnings

• Platform models as a growth strategy – A structured community brings scalability.
• Digitalization as a success factor – automation creates efficiency and relieves the burden on day-to-day business.
• Clear team structures and delegation – growth requires processes and strong leadership.

Conclusion: Scaling needs structure and community

The conversation with Franziska Weidner showed that a smart platform strategy and clear processes can turn a fragmented industry into a scalable business model.

For SESES DRINKS, this means targeted expansion, digital process optimization, and strong partnerships as success factors for sustainable growth. Those who want long-term success must not only sell but also build a strong community.