The Internorga in Hamburg is and remains a must-see industry event. This year, we at SESES DRINKS , together with our partner LUSINI, had a particularly successful appearance. Over 100 restaurateurs expressed direct interest in collaborating – a clear sign that our fruit reductions are resonating with the industry.
Successful teamwork at the LUSINI stand
Trade fairs are always exciting, but the return on investment (ROI) of having your own booth isn't always guaranteed. That's precisely why we decided to partner with LUSINI . With their first-class booth, they offered us a perfect platform to present our innovative fruit reductions to a broad yet focused audience – THANK YOU again.
The collaboration proved to be a real win-win: While LUSINI impressed with an outstanding stand concept, we were able to further enhance the overall impression with exceptional drinks featuring our fruit reductions – a real win-win experience .
Why cooperation at the trade fair makes sense
For us, this partnership was the ideal way to reach the right target audience at lower costs and greater efficiency . We were able to establish important contacts directly at the booth and inspire new restaurateurs with our products. The joint presentation gave us visibility and attention that we would have only achieved with considerably more effort on our own.
Industry trend confirms our strategy
At Internorga, the clear trend toward non-alcoholic and premixed beverages was once again evident. New fruit puree and fruit concentrate products were presented – interesting in terms of taste, but often focused solely on pure fruit flavors.
This is exactly where SESES DRINKS comes in and clearly differentiates itself: Our combination of fruit and herbs ensures exciting taste experiences and unique drink creations.
The industry trend towards innovative, non-alcoholic alternatives speaks clearly for us and confirms our path: SESES DRINKS offers exactly the innovation and variety of flavors that restaurateurs are looking for today.
Our conclusion
The joint appearance with LUSINI at Internorga 2025 was a complete success. This type of collaboration has proven to be an effective and smart strategy for sustainable and efficient growth.
We are already looking forward to further projects with strong partners – and to continuing to enrich the gastronomy world with creative and tasteful innovations .
